Jiffi approached Stoneful because they needed to find a name for their new app, which provides a hassle-free ticketing system for passengers on public transport. And they needed it fast. While coming up with a good name isn’t very difficult, coming up with a good name that is not already taken (trademarkable) and with an available .com domain is a nearly maddening task. After a few close attempts, we presented them with Jiffi — and they loved it!

Once the name was set, we were able to quickly produce a tagline and text for their website and presentations.

Name generation – behind the scenes (three namestorming rounds)