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Pitching at the Canton Fair 2016
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Pitching at the Canton Fair 2016

Pre-workshop Exercise – Who is your audience?

Questions to answer:

1. “Why do you care about the person you are going to meet?”
2. “How can you actually help them?”
3. “Why would they care?”

Second task
1. Write out a 140 to 250 character intro of who you are and what the company you are representing is about. Please focus on a concrete mission (big idea).

An example of a concrete big idea coupled with a straight to the point description of what the company does.

“SpaceX designs, manufactures and launches advanced rockets and spacecraft. The company was founded with the ultimate goal of enabling people to live on other planets.”


“With the likes of Oculus Rift and Samsung outbidding each other to create the the best VR viewing platforms, there is a critical part of the puzzle still missing – how do you create stunning VR content in the first place?”

2. Write a two-minute story about a drink or baby product of your choice.

Read/Watch/Listen to this